The most important event in the PR industry is approaching, promising to provide interesting creative and intellectual inspiration from popular international guests!
On May 11 (Thursday) at 2:00 PM the long-awaited PR forum of the Bulgarian Association of PR Agencies (BAPRA) will take place at the Hyatt Regency Sofia Hotel titled "Winning Truth: New Opportunities".The event will focus on three key topics, which leading experts from the global communications industry will discuss through their creative prism and professional experience. The forum is part of the annual BAPRA Bright Awards 2023 ceremony, which celebrates inspiring campaigns from the past year.
- The first topic of the forum is "Content of Truth" (Content of Truth) with moderator Sirma Penkova, media and advertising editor at Capital newspaper, and will include the Chief Creative Officer of Ketchum UK, Indy Selvarajah, who will speak about how PR changes truth in the creative discipline.
- The second topic is "Technology vs Truth?" (Technology vs Truth?)with moderator Boycho Popov, chief editor at Investor.bg, who will discuss with the participants how news, technology, and platforms develop communications.
- The third topic of the forum is "Responsible Truth" (Responsible truth) with moderator Desislava Stoyanova, host of "Before Noon" on BTV and founder of "Be the Voice that Stands Out". Among the participants in this discussion will be Andrew Johnson, Senior Counselor at Rud Pedersen Public Affairs, and Zofia Bugajna-Kasdepke, co-founder of SEG Newgate CEE, who will discuss the role, responsibility, and influence of institutions, governments, companies, and the media.
The ticket price for BAPRA members is 60 BGN, for non-members is 80 BGN. The combined fee for members, including attendance at the forum and the awards ceremony, is 100 BGN. The forum will be held in English. The event promises exciting discussions, diverse perspectives, and an inspiring outlook for the future of the PR industry in Bulgaria and the world.