BRIGHT AWARDS 2021 AWARDS THE BEST PR AGENCIES AND COMMUNICATION PROJECTS IN BULGARIA

All Channels Communication Group became Agency of the Year, and PR Play took first place for Campaign of the Year

The Bulgarian Association of PR Agencies (BAPRA) presented the 11th annual BAPRA Bright Awards at an official ceremony entitled "Energy for Change". Campaigns and projects implemented in the last two years (2019 - 2020) competed in the competition. The event took place at the Teatro club in Sofia and was broadcast online on Facebook at the BAPRA Bright Awards.

Despite the difficult situation caused by the COVID-19 pandemic, 141 projects applied in this year's edition of the competition, and 7 applicants competed in the "Agency of the Year" category. Entries were submitted in all categories except the Political Campaign.

The winners were determined by 34 international PR and communication experts of world renown. The jury was chaired by Nitin Mantri, President of The International Communications Consultancy Organization. He took part in the ceremony online and congratulated all participants in the competition with the words: "This is the first time I am a jury in the BAPRA Bright Awards and I am impressed by the high standard of work of the contestants. I want to thank and congratulate the entire communications industry a lot for the wonderful way they have handled. Despite the difficulties, we have become a little better people. We have all become more cohesive as an industry and have found new sources of determination. We will continue to work together for an even more promising future."

"You are all winners tonight! Congratulations on your professionalism, leadership, friendship and humanity, without which no one in these difficult conditions could get here. It is an honor for me to be your chairman and friend ", said Kamelia Dimitrova, President of BAPRA for 2021 - 2022 at the opening of the award ceremony.


The prestigious award "Agency of the Year", the jury awarded to All Channels Communication Group. Second place went to M3 Communications Group, and bronze went to United Partners. Агенция на годината“, журито присъди на All Channels Communication Group. Второто място е за M3 Communications Group, а бронзът взе United Partners.


The winner in the special category "Campaign of the Year" is PR Play for the project "Together for more health". The second prize was awarded for the campaign "Catfluencer.bg - the first academy for cat influencers on Instagram", All Channels Communication Group. The third place was shared by the campaigns "Start 5G Bulgaria" (D: istinkt) and "National Geographic Bulgaria - Planet or Plastic?" (All Channels Communication Group).

 
All awarded companies and projects are:

1. Consumer communications 
First place: made from the fruits of diplomacy, proof 
Second place: #wakeupafter6pm, proof 
Third place: CATFLUENCER.BG - the first academy for cat influencers on Instagram, All channels Communication Group 
 
2. Corporate communications (Reputation and brand management)  
First place: National Geographic Bulgaria - Planet or Plastic? Campaign 2019, All channels Communication Group 
Second place: get through the hardships, get online, proof 
Third place: Together Forward, BBDO Group/ Proximity Sofia 
 
3. Event or launch 
First place: The European Commission – The Right Escape Room, M3 Communications Group, Inc. 
Second place: Shell – The Future of Mobility forum, M3 Communications Group, Inc. 
Third place: foundation portraits, proof Davos Online Communications Summit, M3 Communications Group, Inc. 
 
4. CSR 
First place: choose love over hate, proof 
Second place: Nestlé for Live Actively!, APRA Porter Novelli BCG 
Third place: DSK Bank - National Financial Olympics 2020, MSL Publicis Groupe Bulgaria 
 
5. Not-For-Profit communications 
First place: GIVE 2 GROW United Partners Second place: The European Commission – #yourEUright, M3 Communications Group, Inc. 
Third place: Lehren ist Cool, PR Point 
 
6. Influencer marketing 
First place: CATFLUENCER.BG - the first academy for cat influencers on Instagram, All Channels Communication Group 
Second place: foundation portraits, proof 
Third place: Digital Scouts, D:istinkt Philips OneBlade Gaming Challenge, All Channels Communication Group 
 
7. Employer Branding 
First place: Paysafe 360 Virtual Java Hunt: The Return of the Bit, United Partners Accenture Bulgaria: Equal in work, together in success, Paragraph 42  
Second place: come back to Bulgaria, proof  
Third place: Paysafe loves tech, United Partners “You can count on us”, MSL Publicis Groupe Bulgaria  
 
8. Employee Communications (Internal Communication) 
First place: Aurubis Bulgaria Internal Communications campaign, AMI Communications 
Second place: CONNECTIVITY THAT MATTERS: Company values with a human face, Interimage 
Third place: Gilat – Start Up Space, M3 Communications Group, Inc.  
 
9. Crisis and Issues Management 
First place: Lockheed Martin F-16 Block 70 fighter jet, AMI Communications 
Second place: Start 5G Bulgaria, D:istinkt 
Third place: Sofia Airport concessionaire, AMI Communications 
 
10. Campaign, implemented by Internal PR department 
First place: How did we introduce Digital Office and stay together?, Eurobank Bulgaria AD (Postbank) 
Second place: TELUS Days of Giving 2020, TELUS 
Third place: #YouthEmpowered (GoesDigital), Coca-Cola HBC Bulgaria 
 
12. Innovation PR Award 
First place: Spirit Transformation - COOL libraries, HubAhead 
Second place: get through the hardships, get online, proof 
Third place: IKEA: Balcony artist, Paragraph 42 

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