CATFLUENCER.BG – the first academy for cat influencers on Instagram
In 2019 Nestle Bulgaria introduced PURINA ONE – premium cat food on Bulgarian market. And we’ve created the first academy for cat influencers on Instagram in Bulgaria (and probably in the world). The result – 68.3% engagement rate of targeted users compared to 3% average for social media in Bulgaria. But also two national TV outlets fighting to be the first to cover our campaign and 6% market share for a new product in the first year of its launch on local market.