Nespresso COMMITMENT campaign
In the fall of 2020 United Partners organized a Commitment Campaign for Nespresso to bring the brand promise from premium quality coffee to sustainability. In the campaign we did encourage Nespresso consumers to follow the recycling program of the coffee capsules. We have also built awareness on the sustainability efforts that the brand is committed to. As well as highlighting the goal by 2022 – every cup of Nespresso to become carbon neutral.
We managed to evolve the conversation and elevate the brand narrative from ‘fact based’ to emotional power and purpose-driven communication: Coffee is a force for good. The agency’s strategic approach included a PR campaign in print and online media, an influencers campaign, a barista game, and Velosophy activation with a bike made by recycled Nespresso capsules.