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Philips OneBlade Gaming Challenge

DO YOU KNOW WHAT ONEBLADE IS?
In a word (or two), it is a revolutionary product designed to address the evolving needs of men. The number of shavers who want the baby bottom smooth clean shave is decreasing while those who have beards, mustaches and different facial hairstyles goes up. With OneBlade men can do everything with just one single tool (one blade): trimming, styling, contouring, shaving… making the process far simpler and easier than before.

AND HERE IS THE CHALLENGE:

As OneBlade is a totally new and self-standing concept in the grooming category in general,
words can hardly communicate how special OneBlade is, because they put it in one of the already known categories while it’s obviously something different. Thus it’s global strategy is to explain what the product is NOT. (This is not a shaver. This is OneBlade”)

Philips OneBlade Gaming Challenge is a show, don’t tell experience with 7 of the most recognizable gaming influencers in Bulgaria endorsing Philips OneBlade. And in the same time inviting people to join an online CS:GO show-match with 5 of the fans participate themselves.