To put it mildly, this summer the stability in Bulgaria was shaken — political turmoil coinciding with a global pandemic. German brand fritz-kola, known for its history of backing the democratic process was to show support. Our task was to make it in a strategic and meaningful way.
For many, the end of the workday means hiding in a bubble. Very often at alternative bars, where fritz-kola is positioned. Now that’s a good opportunity to wake people up after 6:00 pm
We launched the campaign with wakeupafter6pm.bg by telling people it is ok to be in a bubble as long as you care.