#YouthEmpowered (GoesDigital)
As a leading company on Bulgarian market, Coca-Cola HBC Bulgaria believes that it is its responsibility to positively impact on environment and society. Youth support is an integral part of the Corporate Social Responsibility of Coca-Cola HBC Bulgaria. The company firmly believes that business has to motivate young people, by sharing successful examples and by giving them valuable skills and knowledge, which will help them prepare for their future career. Coca-Cola HBC Bulgaria builds upon its efforts in this direction, by focusing on development of skills in the young people, which will allow their smooth entry into the labor market after their graduation.
#YouthEmpowered program was launched in 2017, thanks to the efforts of The Coca-Cola System in Bulgaria and Junior Achievement Bulgaria. In the following years, many partners became part of it: Teach for Bulgaria, The Bridge Fest, SoftUni Digital, Teen Station, universities and specialists from various areas. The program aims to support the young people in the country and to ensure their successful preparation for career start. Since the beginning of the program until today, over 11 000 young people between 16-26 YO were part of the trainings for increasing of their employability. Since its launch, over 220 mentors shared their experience during 3320 volunteering hours.