Paysafe 360 Virtual Java Hunt: The Return of the Bit
In October 2020, during the second wave of COVID-19 in Bulgaria, we faced the challenge to create and execute a lead generation recruitment campaign for our client Paysafe – a leading specialized payments platform, recognized as the largest software company in Bulgaria according to the annual Capital 100 ranking (2020). Paysafe has a growing team of 1300 employees in Sofia, 300+ of which software engineers. Due to the pandemic, the company transformed and upgraded most of its products and respectively needed to hire Java developers to work on the creation and implementation of innovative functionalities for the company’s digital wallets – Skrill and NETELLER. To increase the brand awareness and stimulate engagement and interaction with Java experts, we introduced а gamification approach for the target audience – a virtual 360 tour of Paysafe’s office space in Capital Fort with hidden riddles inside. The main goal for the participants was to find these riddles (changing every week during the campaign period), written in code scattered through the office. They needed to solve them, apply the correct answers in a specially designed landing page together with their CVs/LinkedIn profiles in order to participate in a raffle for winning Xbox Series X, Mi Electric Scooter S1 or 1-year craft beer subscription. We partnered with Alexander Kadiev for the promotion of the campaign, who is well known with his passion about e-games – a perfect fit for the project.