Established in Sofia in 1994, APRA Porter Novelli is the only Bulgarian agency that has managed to successfully expand and maintain business operations across 7 countries in the region. In 2012 the company opened new offices in North Macedonia, Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Serbia, which were later incorporated in APRA Porter Novelli Balkans Communication Group.
With nearly 40% annual turnover growth in 2020, the agency was declared number one in Bulgaria for a second consecutive year by the biggest Bulgarian business media – capital.bg.
APRA PN is a project that allows experienced professionals to team up with experts and freelancers in the beginning of their career path and work together to provide the most relevant solutions to the clients. The group is a preferred working environment for hundreds of people all over the region and as a market leader constantly redefines the consultancy business by promoting new and flexible patterns of teamwork, new ideas and new people.
“Our ability to constantly change and adapt to new challenges was crucial in handling the COVID-19 pandemic, which affected the whole ecosystem of media and communications in ways never seen before. As a market leader it was our responsibility to quickly elaborate adequate solutions and ways to not only survive, but evolve in the new realities, thus helping our clients, partners and competitors to do so as well”, says the founder of the agency Tomislav Tsolov.