MSL Sofia is the PR arm in Publicis Groupe, the 3rd largest communication group globally and in Bulgaria. As the agency of influence, MSL brings results and efficiency by leveraging the power of data, technology, and strategic relationships. We convert marketing into PR goals with KPIs and identifies a challenge to solve. We focus on the brief and have created an audio brief to shorten the processes. We tell exceptional stories through advisory, human insights, and creative ideas. We are a filter between a company and media, suggesting the best possible activities with measurable impact.
Influence and Impact are not just art, they are a science. Consumer behavior we analyses from Theoremus’ 7000+ datapoints. SocialTools give us competitive performance analytics from SM. MSL virtual press room helps us secure the right coverage. MSL Fluency gives us identification of influencers by deep segmentation, campaign activation, performance optimization. MSL PR Brand Acceleration is a customized methodology for measuring PR results in media based on qualitative and quantitative metrics to give analysis of results.
MSL Sofia business strategy steps on purpose. During the pandemic, we stayed a trusted consultant to clients. Long-term PR effectiveness focused on short-term communication based on current insights, adaptation of brand message in real-time and measurement of every PR outcome. In 2020, we kept 80% of our clients, grew services 14%in existing clients and 25% in new clients.