Hungry for Кnowledge
In November 2019, Lidl Bulgaria launched an corporate communications initiative dedicated to the healthy nutrition eating of children in primary school under the motto „Hungry for knowledge “. Its main goal was to present the healthy nutrition in schools in interesting and entertaining way. The initiative was implemented in partnership with the “Parents” Association and with the assistance of the Ministry of Education and Science. The initiative took place in the three biggest Bulgarian cities only – Sofia, Plovdiv and Varna – as all primary schools’ teachers from these cities were able to participate. The initiative was born out of the discussions and cooperation between the organizations mentioned above as well as with the expert knowledge of prof. Lyudmila Ivanova, along with the expertise of Key Experts Group who were employed in the creative communication concept, design, and the execution of the project.