Costa Coffee
Bulgaria is the first launch European market since The Coca‑Cola Company acquired Costa Coffee in 2019. With the launch, Coca-Cola HBC revolutionizes and redefines, how and where consumers from the European markets can enjoy the coffee. With Costa Coffee, consumers can enjoy high-end coffee at home or at the office. The full range of Costa Coffee products includes whole beans and grounded coffee – for the office or at home and can be easily found in many stores. Coca-Cola HBC Bulgaria offering consists of a wide range of Costa Coffee blends and formats as well best-in-class training, service and technical support.
The campaign for the brand’s launch in Bulgaria, had to be carried out in the conditions of a global pandemic and still to reach the target audiences.