Foundation Portraits
Avon came to us with a brief for the launch of a product, unusual for our part of the world. A newfoundation with all of 15 shades, in a market where foundations tend to come out in a series of 3 to 5 shades tops. A problem everyone who wears make-up has had is that foundation never seems to match their skin tone perfectly. Many women have to buy two or more foundations and mix them by themselves, which takes time and can get messy. We saw a similarity between this and the way artists carefully mix their paints before applying them to their canvas. And make-up is, after all, an art form. We held the first-ever art exhibition, composed entirely of portraits, painted with foundation. We commissioned 15 portraits of local celebrities, influencers, and regular people and held a grand opening for the exhibition on Instagram.