“Robots are coming”
In 2019, Serdika Center converted its retail space to a full-on robot invasion field, which clearly represents our future – from domestic helpers to robot pets – is this what comes next for mankind? The exhibition took place for two weeks and people from whole over the country visited it as well as it turned to be a cultural phenomenon – whole classes from schools and kindergartens came to sneak into the future.
They also had the chance to witness the first battle of its kind in Bulgaria – between a robot and a human. The best chess player in our country – 16-year-old world chess champion Nurgul Salimova faced the “Chess Player” robot. Through this strategic approach, we were able to expand the campaign by achieving broad media coverage with as many as 113 media publications, of which 13 TV reports, including a live broadcast of the match. Thousands of people visited the exhibition.
The chess game ended in a draw in the first match in Bulgaria between a robot and our world champion. Thus, we managed to prove that the future still depends on people’s skills, and Serdika Center is the shopping center that sets the trends with a view to the future.