Ariel: Donation of new and clean clothes to disadvantaged children
The Ariel CSR campaign aimed to raise awareness about the joint CSR initiative between Ariel, Kaufland and Bulgarian Red Cross. The campaign was dedicated to improving the quality of life of 500 Bulgarian children in vulnerable communities by providing them with new and clean clothes. We worked with 3 famous Bulgarian celebrities to communicate the topic on how important clean clothes are and that we should not take them for granted, as there are a lot of people who cannot afford them. Our KOLs encouraged their followers to support the cause. Opening this conversation with the consumers aimed to educate the general audience that choosing Ariel it is the best choice in terms of social responsibility as well of quality of the products, because with the help of the new Ariel PODS you have the power not only to deal with the most stubborn stains, but also to contribute to a socially significant initiative.