choose love over hate
Skapto is a small burger restaurant in Sofia, Bulgaria. The brand believes in three things: beers, burgers and buddies. No exceptions. In 2018 we supported the Sofia Pride Parade and received a heavy attack of negative conservative comments and low ratings. We weathered the storm by standing our ground and turned the tide of bad comments and ratings into positive and supportive ones. This year we crafted two burgers, almost identical. Almost identical, but not quite. One was wrapped with the love comments, people showed us last year; and another is wrapped in the hate* comments people sent our way. The choice is symbolical. But isn’t this the first step toward normalcy? This exact question spark a storm on our Social Media. The debates were massive during the whole month with 6000 people and just over 40 000 comments.