“Lehren ist Cool”
“Lehren ist Cool” Campaig set off on the difficult journey to divert young German speakers from submitting themselves to working at places such as call centres and instead guide them towards teaching German language. This was realised by campaigning for improving the views on the German language teaching job in terms of value, future prospects and personal feelings of achievement. The campaign set an inspirational tone on the language and in the media of young people with specific focus on Facebook and Instagram.