DEICHMANN, he Stylish Team customer journey: 10th anniversary of Deichmann in Bulgaria
In 2019 Deichmann celebrated its 10th anniversary on the Bulgarian market. The wonderful occasion provoked us to create a campaign with a difference.
Our birthday is your celebration. Our goal was to connect the brand with emotion and gift unforgettable memories to Deichmann customers. We partnered with 10 of Bulgaria’s most popular influencers inviting them to join Deichmann’s dedicated Stylish Team. Each of them was in charge of one month focused on style and fashion – far beyond just shoes, the client’s core business.
Style is Deichmann’s birthday present to customers. In postings, stories and videos on their social media platforms, each influencer organized a giveaway, where the winner got the great opportunity to spend an unforgettable day with Deichmann in the company of her favorite influencer. On this day, the winner immersed in the world of fashion to rediscover her own style with the help of a team of make-up artists and hairdressers and with the support of the influencer. With this campaign, we strengthened the connection with Deichmann’s loyal customers and attracted new ones, developing the brand’s popularity on SoMe, which is made clear in the growth of the brand’s followers on Instagram from 2000 to 12,000! We created engaging content, ran communication on own and earned media, launched an event featuring the first “live shoe” in this country and held 10 special days that remain among the most emblematic in the brand’s history in Bulgaria!