Studio Queen’s
In just a short period of time, we turned Studio Queen’s into one of the largest and most popular branded YouTube channels in Bulgaria. Because of our excellent understanding of the Gen Z target audience, we were able to come up with the right mix of trending content and to carefully select the most appropriate influencers to join the project as hosts and guests on the channel. Currently, the YouTube channel Studio Queen’s is much more popular than most influencers in Bulgaria, with over 250,000 subscribers on YouTube, over 70,000 followers on Instagram and just as many followers on TikTok, which perfectly demonstrates we have achieved our goal to turn the brand into an influencer itself, with its own fans and with the ability to reach organically our target audience.
We believe in elevating the standard influencer marketing approach, which is why we focused our influencer strategy in creating brand influence for Queen’s juices, while also having popular influencers as brand ambassadors, sharing their authentic and relevant voice with the audience. Studio Queen’s is now a digital hub, where we communicate all new advertising messages and activations in an effortless, fun and exciting way with the audience. The channel is also a great tool when it comes to deciding on different things – we just ask the audience, which in turn makes them feel part of the creation process and deepens the connection with the brand.