Tino, the tiger
Energy drinks spend millions on celebrities, like Bruce Willis and Mike Tyson to promote their brand. Tiger Energy doesn’t play by those rules. They create their own. We had to prove that when internet celebrity @tino.karaivanov demanded he get a promotion/sponsorship from Tiger Energy. Tiger declined. Then, Tino sent thousands of his fans to raid our comments sections. Every single Tiger post was getting hundreds of comments asking us to “please promote @tino.karaivanov”. He even changed his profile picture to the can of our main competitors.
While our competitors would have paid top dollar to get Tino, Tiger had to stay true to themselves. This is why we changed the game by creating a whole new influencer marketing model. We didn’t get Tino to promote Tiger. Instead, Tiger quite literally promoted Tino.
We created the cheapest ad possible. A cardboard cutout. It was posted and promoted with a grand total budget of $2.5. We didn’t stop there. We sent Tino a DM with a new profile picture (with the Tiger can). He accepted.He posted about it across all of his social media. Our response became viral among Tiger’s target audience. In total amassing over 3 000 000 impressions with an ad budget of $2.5
Even though we didn’t have enough budget for Bruce Willis we revealed a simple truth.