CONNECTIVITY THAT MATTERS: R&M Bulgaria Production internal communications
CONNECTIVITY THAT MATTERS: Company values with a human face
“Connectivity that matters” is the motto of the communication program promoting the employer brand of Reichle & De-Massari and R&M Bulgaria Production.
R&M AG is a globally active group of companies in the information and communication technology sectors based in Wetzikon, Switzerland. The company develops, manufactures and sells future-proof products and systems for communication and data networks
Bulgaria is the location of one of the 11 company plants around the world. Established in 2011, in the recent years the BG plant has been gathering momentum as the most important manufacturing facility of R&M. The plant here works mainly for the European and the Middle East markets.
The BG team numbers 350 people and Interimage has been the Employer Branding partner of the company for two years now
In the challenging 2020, after the pandemic hit, R&M BG Production was faced with the challenge to keep up its pace due to increased demand of the region (30% increase in contracted orders during pandemic); this leading to the need to adapt with rocket speed to the new circumstances (lockdown); to reassure and keep current employees and in strategic terms; to further enhance the Employer Brand and attract new staff-38 new people were to be hired 2020 / 2021 to date
The corporate slogan Connectivity that matters and the company values: LEAD, CARE, COOPERATE, PERFORM – were selected by our agency as key pillars of a strong employer branding campaign
Campaign period: April 2020 – March 2021