Barbara Bates

is the CEO of Hotwire, and the former founder and CEO of Eastwick Communications, which was acquired by Hotwire in 2016. She brings more than 25 years’ experience working with brands to tell their stories, accelerate growth and build value working in Silicon Valley and beyond. Barbara has partnered with some of the world’s largest technology brands as well as emerging leaders to create high-impact communication strategies and was proud to be named a 2019 ICCO Global PR Leader and 2020 PRWeek Outstanding Agency Professional Finalist. At Hotwire, she is responsible for driving the strategic direction of the business for all Hotwire offices around the world and leads a staff of nearly 300 people globally in 16 countries on a relentless mission to be the best agency clients and employees will ever work with.