Massimo is General Manager & Managing Director of Omnicom Public Relations Group (FleishmanHillard, Ketchum, Porter Novelli). He is a Communications and Public Affairs Specialist with a solid background both in the B2C and B2B arena. In recent years, Massimo supported clients belonging to different industries including: Governments, financial services, pharma, healthcare, food & beverage, FCMGs, automotive, transportation, energy.
In his career Massimo managed several reputation management campaigns along with projects of crisis communications and issue management. He can work in several languages: English, Spanish French, Portuguese and Italian. Before joining Omnicom, Massimo worked for other global communications networks and Mediaset TV. Previously, he served the Italian Ministry of Foreign Affairs in Brazil and the United Nations in New York. He studied in UK, Spain, France and Italy.
Since 2015 Massimo has been representing the Italian PR Industry in the Board of Management of ICCO (International Communications Consultancy Organization) which is the voice of public relations consultancies around the world. In November 2020, ICCO elected Massimo as its new European President.