Join the Flip side: Samsung & Just Cavalli Exclusive Fashion Show for the launch of the new Samsung Galaxy Foldables
It all started with a brief challenge by our client: Samsung launches the new Galaxy Z Flip5 and Galaxy Z Fold 5. Let us do it by the book but make it out-of-the-box. And we delivered.
The Plan: Foldables launch must be a campaign to remember and to introduce the devices in an attractive way to the public. If, until now, tech launches were organized exclusively for media, this time we aimed to host a large-scale public event, letting everyone experience the devices on the day of the global premiere. We exceeded expectations thanks to the success factors that reigned over our consumer communications.
Smartphones are the most important and worn functional accessory, our way to express ourselves and our fashion. We called the launch day Samsung Fashion Day. IT GETS BETTER. Samsung Bulgaria teamed up with Just Cavalli, the world-known brand that signifies bold self-expression. As a result of this strategic partnership, we hosted Samsung x Just Cavalli fashion show, an event that Bulgarian public has never experienced before. LIVE, outdoors, at an iconic location. We changed the comm narrative-from direct advertising for “consumers” to sharing the story behind this grand happening. Both the new Foldable devices and Just Cavalli SS collection were seen for the first time in public during the fashion catwalk at the event. We challenged the audience with our motto “Join the Flip side”. And on the very day 5000+ people ON SPOT and tens of thousands of unique users online joined us.