#feelslikechristmas
Campaign of the year
Christmas time – the season of giving, they say. But why should giving be confined to just a season when there is a need for good deeds throughout the entire year? That’s the challenge 1% Change, a nonprofit organization that supports a different cause every month, presented to us.
We responded to this challenge with the “Feels like Christmas” project. A project conducted by All Channels Communication to promote 1% Change and the spirit of donating year-round.
The project itself is a month-long mass media campaign, focused on encouraging the Bulgarian population to tackle one-time donations and to promote charity regularity by emphasizing 1% Change’s unique model – to donate 1% of one’s monthly income for a cause that changes monthly on 1% Change’s website.
#feelslikechristmas is a movement, an inspirational doorway to philanthropy without finger-pointing and unrealistic demands. It’s a campaign that embodies the true nature of goodness. It promotes giving by attempting to transform sporadic acts of goodness into a habit. For no profit but for those who really need help.