Jessica Krusteva – Rising Star on the PR Sky
Defining the Nomination: Why are you nominating this candidate for a Rising Star?
Jessica is Senior PR Consultant at M3 Communications Group, Inc. She has been with the company for 3 years now, starting as an assistant and developing her knowledge and skills. Jessica is responsible for providing overall consultancy services for both local and international clients. She oversees the development and implementation of PR strategies for companies in different sectors including No1 cosmetics company L’Oréal and global non-profit professional organization WCFA (the World Communications Forum Association in Davos).
We nominate Jessica in the “Raising Star” category because of her outstanding contribution to the success of the L’Oréal-UNESCO’s For Women in Science program in Bulgaria. Under her PR guidance, the CSR project reached new heights, strengthening its reputation as one of the most prestigious scientific competitions in the country.
As part of the core team for L’Oréal, Jessica has led the For Women in Science project for 2 years now. Her strong dedication and professional approach resulted in raising awareness, encouraging participation, and securing unprecedented public attention and recognition to the program – from media, scientists, and institutions as well.
In addition to being a skilled and creative PR professional, Jessica is also a valuable asset to our team. Her positive attitude, collaborative spirit, and commitment to excellence make her not just a true rising star in the field, but a rare diamond.