DEVIN and B Corp – helping transform business into a force for good
Founded in 1992, DEVIN is the leader on the mineral and spring water market in Bulgaria. Its source and bottling facilities are located in the heart of the Rhodopes where DEVIN brand products come from.
B Corp is simply great! DEVIN works with the purpose of connecting people and nature for healthier life today and tomorrow and encourages its millions of consumers to be responsible citizens. As a responsible company, DEVIN invests in projects aimed at regional development, environmental protection and education. In 2022, the company received the B Corp certification given to companies that meet the highest social and environmental standards. As part of the global B Corp community, DEVIN strives to have positive impact by using the power of business to do good, inspire people to reconnect with nature and become part of the sustainable transformation.
Communicate success to inspire the rest. DEVIN became the first certified B Corp company in Bulgaria based on its prominent social and environmental performance, transparency and accountability. It has every reason to feel pride and share its success with the world. However, DEVIN with support from Interimage selected a different approach: present B Corp as a worthy and feasible goal for many other businesses in Bulgaria. This became the powerful focus of the DEVIN B Corp success communication.