essence & Catrice #SisterLove event
Mirror, mirror on the wall, which event shines brightest of them all?
Imagine a mesmerizing Makeup Soiree event, set amidst a fairy tale garden, adorned with experiential wonders, picturesque backdrops, and captivating makeup encounters, drawing nearly 200 esteemed journalists and influencers into its spell, during peak event season.
An event that generated an estimated reach of over 600 000 people and was even proclaimed by some influencers as “the best event to happen since before COVID”.
Step into the enchanting realm of beauty, where essence & Catrice’s makeup powers intertwine. Our mission was a quest both simple and profound: to affirm VM2’s cosmetics brand positioning within the Bulgarian market. Our client’s desire? To craft an unforgettable, Instagram-worthy, interactive experience, overflowing with content creation opportunities. From interactive displays to makeup wheel of fortune, magic mirror, hands-on workshops, and even a mascara-themed bowling, every corner of the event was designed to inspire, delight, and empower. Achieving 270+ influencer publications overnight.
But every fairy tale twists and turns, and ours was no exception. Our challenge layed in celebrating the distinct identities of essence and Catrice, weaving a narrative that honored their individuality while uncovering what brings them together. The love for quality makeup, of course.