BTL Industries – Why Bulgaria?
Be the change you want to see in the world. So many of us have heard and been moved by this Gandhi’s quote. If you want to see a change you must first start within. It’s that simple and profound, and is what inspired the empowering “Why Bulgaria?” campaign, which M3 Communications Group, Inc. organized along with its client BTL Industries – a global leader in production of medical and aesthetics equipment.
In 2023, BTL Industries celebrated an important milestone – 25 years on the Bulgarian market. During this time, the company has established itself as a major local employer, significant contributor to the Bulgarian economy and education, and a driver for innovation.
A significant anniversary as this one only requires to be marked with a significant campaign. This is why in 2023, a multi-channel communication campaign was developed by M3 Communications Group, Inc., aiming to further strengthen the leader’s position of the company on the local market and boost its reputation as a socially responsible leader. The campaign was realized throughout the whole year and included several signature activities – both external and internal, which successfully engaged all BTL Industries’ target audiences: business partners, KOLs, universities and schools, team members, media, and the general public. Thus, the company’s image as a responsible company with strong corporate values, commitment to education and career opportunities, and strive to create a better tomorrow was further enhanced.