Kamenitza: Alcohol is a bad driver
The “Alcohol is a Bad Driver” (ABD) campaign is the largest and most established social responsibility campaign of Kamenitza. It is part of the company’s overall sustainable development strategy and focuses on responsible consumption and sensible driving behavior. The initiative marks its 15th year as a pioneering social responsibility campaign. The campaign supports mindful consumption of alcohol, responsible behavior on the road. It provokes the topic of road safety and the dialogue between society, business, institutions and non-governmental organizations that nobody should drive after consuming alcohol. This campaign is a cornerstone of Kamenitza’s sustainability and community engagement efforts, reflecting the company’s long-standing commitment to societal well-being and public health. In 2023, the campaign built upon its legacy, reaching a major part of the Bulgarian population. The campaign’s core message was disseminated through a variety of channels and activities, designed to resonate with a diverse demographic, from young drivers to experienced road travelers. The ABD campaign’s innovative use of virtual reality technology, engaging online content, and impactful live events not only broadened its reach but also deepened its impact, fostering meaningful conversations about road safety and responsible drinking. Through these efforts, Kamenitza has contributed significantly to the ongoing effort to reduce drunk driving incidents and enhance road safety in Bulgaria.