LOVE’N PARK MOBILE APP – FOR THE GREEN HEART OF THE CAPITAL CITY
Schwarz IT is the digital heart of the Schwarz Group. The group comprises the retailers Lidl & Kaufland, the recycling company Pre Zero, and the production company Schwarz Produktion.
Schwarz IT Bulgaria (SITBG) is a regional hub for IT services and provides IT infrastructure, AI applications, IT security, platforms, and software solutions.
The hub was established 3 years ago. Since then the brand has skyrocketed from low brand awareness (<5%) to a preferred employer (75% brand awareness in 2023) proud owner of the Top Employer Certificate and many awards for talent management.
The DNA of SITBG is being socially engaged. The company’s CSR endeavors include projects with academia, donations to art students, support of female business societies, and taking care of the beloved city of Sofia.
In 2023 the SITBG team focused on helping revive, renovate, maintain and care for an iconic Sofia park (called Loven Park/meaning Hunting Park), the green heart of the city, in need of maintenance.
The company team inspired, invented and developed a unique mobile app creatively named LOVE’N PARK (https://love-n-park.com/) – which is free to download and unprecedented in Bulgaria.
Its main purpose is to allow users to report irregularities and issues in the park to Sofia Municipality. The application is used by hundreds of park visitors and creates a community who care about its well-being.