“For Your Healthy Heart”
In 2023, PR Play Ltd. successfully executed the “For Your Healthy Heart” informational campaign, launched in collaboration with the “From the Heart” Foundation. The primary objective was to enhance public awareness regarding atrial fibrillation, encompassing its risk factors, symptoms, and treatment methodologies, all achieved through an extensive media campaign. Additionally, we organized prophylactic examinations targeting people with suspected atrial fibrillation, aiming to avert serious cardiovascular incidents.
Bulgaria ranks highest in Europe in terms of deaths from cardiovascular incidents, maintaining this unfortunate record for several years. According to Eurostat, our mortality rate is 8.4 times higher than that of France. The year 2023 witnessed 49,853 registered cases of stroke. Atrial fibrillation increases the risk of stroke, underscoring the critical significance of early diagnosis and treatment to substantially mitigate the occurrence of cerebral incidents in Bulgaria.
To reach a maximum number of people, we utilized various communication channels and information platforms. Our efforts included the coordination of prophylactic examinations nationwide. The campaign was a great success precisely because of the personal meetings of the patients with the medical specialists. Doctors not only examined the patients, but also gave them information about preventive measures and risk factors related to atrial fibrillation