Galaxy AI is here (to stay)
Artificial intelligence is the most transformative force of our time. Implementing it in mobile phones is a true revolution. Samsung’s latest Galaxy S smartphones unlock the power of mobile AI to empower users for new possibilities in their everyday lives. While we all know AI is here to stay, many Bulgarians fear AI might dominate their lives and take their jobs. Challenge accepted: we shall convey the right messages about the new era in technology and transform people’s fears into excitement. Forget about B2C approach and lead the conversation H2H. Be transparent and give examples. Coming from the right people, these examples will lead to more questions, and convert into organic curiosity to learn more. When you have nothing to hide, this is a pure gold in digital communications. The core of our influencer mkt strategy: We granted each member of our Team Galaxy* an exclusive access to learn the news about Galaxy AI before the public, to test and experience the versatile power of the new AI features. They converted themselves organically into AI advocates and later demonstrated the features to their followers. We managed to give hundreds of examples of Galaxy AI empowering different lifestyles, careers, roles, and needs. And it worked quite well: under 2% negative feedback about AI in comments, compared to the expected over 30%.
*Team Galaxy – the largest community of celebrities, influencers, content creators in Bulgaria, united by common passion for technology