Mare di Sofia | Malfy Gin
What’s the perfect recipe for a viral campaign that truly makes a “splash” and boosts Malfy Gin’s sales +150%, one month after the campaign?
First, you begin by putting the main ingredient – “la dolce vita” of Amalfi beach in the middle of the concrete city of Sofia. You then add:
- A spoon full of coastal paradise vibes and sun-kissed memories.
- A dash of a cryptic teaser campaign, leaving everyone guessing and eager for more.
- A pinch of Instagrammable corners, perfect for capturing and sharing unforgettable moments.
- A dice of engaging event lineup, spotlighting Bulgaria’s top musicians and themed parties that truly set the stage on fire.
- A sip of Malfy Gin, infusing every moment with the authentic taste of Italy’s finest.
Blend it with some picturesque sceneries and you’ll get the perfect recipe for a VIRAL campaign that left the public longing for Mare di Sofia 2024. All while media and influencers labeled it as “An explosion of emotions!”