Live Sustainably
The ‘Live Sustainably’ campaign by Bosch Home Appliances Bulgaria, managed by PR Play from March to November 2023, aimed to promote sustainable living at home and responsible resource use. It covered diverse sustainability aspects such as optimal resource utilization, electrical appliance recycling, and combatting food waste. The brand also highlighted its sustainable production responsibilities and achievements, emphasizing energy-efficient Class A appliances for sustainable living.
The full deployment of communication messages related to these aspects of sustainability was widely presented through a mix of conventional communication approaches, as well as in a non-conventional way through the language of art. Specifically for the campaign, an art installation was created to convey the brand’s messages. The interesting and provocative way of interacting with people further promoted it not only on social media but also among the company’s business partners. This distinguished the campaign among many with a focus on sustainability, not only for the comprehensiveness of the issues addressed but also for the way they were communicated, setting the brand apart from its competitors.