The PR Play Agency
PR Play Agency has been on the Bulgarian market for 16 years. Since its inception, it has specialized in one of the most regulated and the most difficult for communication areas in Bulgaria – healthcare and pharmacy. Over the years, we have implemented hundreds of campaigns to increase public awareness of the need for early diagnosis and access to modern treatment for various diseases. Dozens of campaigns have achieved real success for the benefit of patients – changes in legislation, increase in healthcare budget, expansion of the reimbursement list of the National Health Insurance Fund. After 15 years of constant growth and strengthening the image of the agency as a reliable PR partner in achieving specific goals by building strategies and implementing campaigns in close communication with institutions, business, non-governmental organizations, in 2023 we undertook a key change.
By mobilizing the existing resource, we achieved much higher results. Our strategic focus was on a series of team trainings aimed at increasing profits from working with old clients and attracting new ones by offering new services. We have developed and implemented media training and on-camera behavior into our operations. We established ourselves more sustainably in the field of strategic consulting and brand management. The changes were key to our positioning in the field of political consulting.