Nedelya Atanasova, Paragraph 42
Неделя Атанасова, „Параграф 42“
We, at Paragraph 42, believe in the quote that “every star shines a little differently”. Moreover, we always encourage a stunning performance that inspires and nourishes our professional values. This is what describes best the qualities we saw in Nedelya – the youngest and yet one the brightest member of our team.
Nedelya is 22, alumni of the PR program in the biggest private university in Bulgaria – New Bulgarian University. She jumped in our team 1 year and several months ago and she proved to be very motivated, goal-oriented and always meets challenges with a smile. She likes to learn new things and constantly develop her skills. Nedelya entered a large number of projects, the biggest of which implemented by Philips Home Living, in the “Home cleaning” category.
From the very beginning, Nedelya actively participated in the development of a PR strategy for a key launching campaign for Philips. Not only did she provided us with great insights, based on thorough research, but she also gave straight to the point suggestions that impressed both us and the client. She quickly got to know the essence of the brand and its tone of voice.
Nedelya is one of the main reasons for the unique positive relationship we established with Philips – based on mutual understanding and trust. Her dedication promoted the fruitful partnerships with key influencers and media, that resulted in proactive prolongation of the most important campaign of the brand that now continues in 2024.