All signs are leading to…VolaLaLa | Vola.bg

If you are looking for a sign that you are going to read about an impressive campaign… this is it.

What if your next trip wasn’t just something you planned—but written in the stars? Or better yet, written on the very streets you walk every day? Enter Vola.bg’s summer campaign, where we didn’t just tell people to book a trip—we made them feel like the universe itself was telling them to go.

As a new player in Bulgaria’s competitive travel market, Vola.bg needed to boost brand awareness and drive bookings during the slow summer months. They came to us with a mission: turn passive dreamers into spontaneous travelers and make Vola the go-to platform. And we made sure that our results took a flight!

We didn’t just tell people to book a trip—we made them feel like the universe itself was telling them to. We took an undeniable cultural insight—the obsession with looking for signs—and turned it into an unforgettable travel movement. From influencers transforming everyday Sofia streets into dreamy destinations to a viral travel anthem that had everyone singing Vola, Vola (Fly, Fly!), we made adventure feel inevitable.

A QR-powered street sign in the heart of Sofia? Check. A nationwide #TravelSelfieChallenge? Done. A surprise musical PR stunt with popstar DARA? We made it happen.

While other travel platforms saw summer sales dip, Vola.bg soared—with all signs pointing that when you use the right strategy, people book flights. Because when adventure calls, the only question is: Where to next?