Hyundai E&C: Bulgarian Roadshow

If you were asked to name a Hyundai product, what would come to mind? Most likely, a car. This presented a unique challenge for M3 Communications Group, Inc. in 2024: to effectively introduce Hyundai Engineering & Construction (Hyundai E&C), the lesser-known division of this global conglomerate, to the Bulgarian market. The objective was to establish Hyundai E&C as a construction leader with proven experience in the nuclear energy sector and position them as a strong contender for the upcoming Kozloduy Nuclear Power Plant new build construction project.

To achieve this, M3 Communications organized the first-ever public presentation of the company in Bulgaria: Hyundai E&C Bulgaria Nuclear Energy Roadshow 2024, a 2-day event held in Sofia. The scope of this project transcended traditional event management, as M3 Communications provided a comprehensive suite of services, including PR Consultancy, Public Affairs, B2B Relations, Media Relations & Planning, Media Monitoring, Industry and Political Analyses, and Web Services.

The Roadshow was a proven success, effectively positioning Hyundai E&C as a leading player in the construction sector, differentiating it from the automotive brand. Key achievements also included: significant media coverage, fostering key stakeholder relationships, and positioning Hyundai E&C as a preferred partner for the Kozloduy NPP project. This success demonstrates the powerful synergy of event management and strategic PR in achieving client goals.