Shaping the Future of Nuclear Energy in Bulgaria

Imagine a future where your morning coffee is brewed with electricity generated by a clean, reliable, and virtually limitless energy source, a future where your family can enjoy a comfortable and sustainable lifestyle without compromising the environment. This isn’t a futuristic fantasy; it’s the promise of nuclear energy, and specifically, the promise of Westinghouse Electric Company for Bulgaria by 2035. This is the year when the construction of Units 7 and 8 of NPP Kozloduy in Bulgaria with the advanced AP1000 reactor technology is to be completed.

Before embarking on the path to 2035, Westinghouse recognized the need for a robust PR strategy in Bulgaria to solidify its public image, build trust with key opinion leaders (KOLs), and foster public acceptance for its local nuclear projects. To achieve this, in 2024 Westinghouse entrusted M3 Communications with the preparation and execution of a multi-layered PR strategy, that served as the cornerstone for positioning Westinghouse as a trusted leader in the nuclear energy sector, and a key partner for Bulgaria’s economic growth. The successful implementation of this comprehensive PR strategy led to tangible results, including a significantly strengthened reputation for Westinghouse, rising media coverage with positive tone of voice, increased public trust in nuclear energy, and ultimately, the signing of the crucial engineering contract with the Bulgarian government.