Silvia Trifonova

At Paragraph 42, we believe that true strength lies in talents and team play, with each individual contributing with professionalism to the bigger picture. Moreover, we always strive to foster excellence that inspires and upholds our professional values. This is the essence of what we recognized in Silvia – our Senior Account Executive.

Silvia is 23, with a degree in PR from the Sofia University and she has been important member of the team for a year now. During this time, she was involved in a number of campaigns and projects of big and influential clients as IKEA, Accenture, dm and others and very quickly showed us how responsible and ambitious she is.

Silvia is part of two NGOs – each with its own socially responsible cause. She is the chair of the board of the Bulgarian Youth Water Parliament and is also part of the board of directors of Bridges association.

When she found out about The Convo’s upcoming campaign, Silvia was enthusiastic to take over the work. In addition to her experience with these types of organizations, she aligned herself with the client’s overall mission.

From the beginning, Silvia actively participated in the development of a PR strategy for a key launching campaign for The Convo Foundation. Not only did she deliver valuable insights backed by in-depth research, but she also provided actionable recommendations that impressed both our team and the client. The result: fruitful partnerships with key influencers and media and very successful campaign.