VEEV Launch Event

Imagine stepping into a vibrant oasis, where nature and innovation blend seamlessly to ignite your senses. ONE. BY. ONE. Feeling the light touch of a spring flower, hearing the early morning bird song, tasting flavour fusions like never before and lastly – emerging yourself in a whole new world experiencing everything at once.

On April 26, 2024, we transformed the IQOS Boutique in Sofia into a captivating sensory playground for a stakeholder event for consumers over 18, launching VEEV Now and VEEV One – Philip Morris Bulgaria’s latest innovation in smoke-free products.

Designed to redefine the product launch experience, the event combined creativity, innovation, and sustainability, positioning VEEV as a premium lifestyle product that resonates on all levels. The event celebrated the brand’s vision for smoke-free future while emphasizing the diverse sensory experiences that were inspired by the product. Guests were transported into a world of vivid sights, enticing flavors, immersive sounds, and unexpected textures. Through thematic corners attendees were invited to explore the essence of VEEV in a way that resonated deeply with emotions and imagination.

With guests, including consumers, key media representatives and stakeholders, and an estimated digital reach of more than 45M*, this one-of-a-kind event left a lasting impression as a celebration of innovation, sustainability, and creativity.

* Estimated on monthly website traffic data.
Client: Philip Morris Bulgaria