Sofia, March 27, 2026 The Bulgarian Association of PR Agencies (BAPRA) presented the BAPRA Bright Awards – the most prestigious awards for the PR and communications industry in Bulgaria – for the sixteenth time. This year’s ceremony was held at the Grand Hotel Millennium Sofia and was part of the festive program marking the 25th anniversary of BAPRA.
Under the motto "Algorithm of Trust", the competition focused on the strategic role of the PR profession in the era of artificial intelligence, data and automation - where technology accelerates communications, but trust remains the most valuable asset in relations between organizations, media and communities.
The BAPRA Bright Awards 2026 gathered 186 nominations in 19 categories, which were evaluated by an international jury of established experts in PR, communications, corporate reputation and strategic leadership. The jury chaired this year was Massimo Morricone, President of ICCO and General Manager of Omnicom PR., who presented the special category "Campaign of the Year".
"In a world of accelerated communications, algorithms and constant technological change, PR remains the profession that builds trust, creates meaning and sustainable relationships. The winners of the BAPRA Bright Awards 2026 are an inspiring example of the power of PR as a strategic function - where a clear position, human expertise and responsibility work together with technology to create long-term value for business and society. I congratulate all the honorees for their professionalism, vision and contribution to the future of communications," commented Iva Grigorova, Chairwoman of BAPRA.
On the occasion of its 25th anniversary, BAPRA also presented a Special Award for Students, which aims to encourage and give visibility to young talents in the field of communications and PR.
WINNERS BAPRA BRIGHT AWARDS 2026
PR Agency of the year
- Gold: proof.
- Silver: ·All Channels Group
- Bronze: M3 Communications Group, Inc.
Campaign of the year
- Gold: Rose is a Rose, All Channels Group
- Silver: The Awakeners' Team, Publicis Groupe Bulgaria
- Bronze: Your Health Is Your Responsibility - Interimage for Astellas Pharma, Interimage
- Bronze: This is not a game, Huts Group
Rising star
- Gold: Tsvetelina Georgieva, Propaganda Group
- Silver: Victoria Apostolova, Propaganda Group
- Bronze: Monika Pavlova, M3 Communications Group, Inc.
BAPRA Special Award for students
- Winner: EMPOWERING PEOPLE. SECURING FUTURES., Sofia University FUTURA TECH GLOBAL
Consumer communications
- Gold: Recycled Clichés, proof.
- Gold: The Secret Power of the New Generation, Propaganda Group & Noble Graphics
- Silver: Chief Sleep Officer, proof.
- Bronze: Digital Scouts: gamifying online safety for the next generation, Broks Vision
Corporate communications (Reputation and brand management)
- Gold: Chief Sleep Officer, proof.
- Silver: WESTINGHOUSE: THE PULSE OF BULGARIA’S ENERGY, M3 Communications Group, Inc.
- Bronze: Calculate smart, V+O Communication
Event or launch
- Gold: Bulgaria’s First-ever AI-generated Fashion Show: Launch of the New Samsung Galaxy Foldable Devices, Broks Vision & The Event Company
- Silver: HONOR Magic8 Launch, M3 Communications Group, Inc.
- Silver: Drink Rink, Propaganda Group & Noble Graphics
- Bronze: The Awakeners' Team, Publicis Groupe Bulgaria
CSR
- Gold: Excuses don't get far, Huts Group
- Silver: Futureproof: Digital skills for life - Yettel’s Online Safety and Digital Skills Development Program, Brok Vision
- Bronze: This is not a game, Huts Group
Not-For-Profit communications
- Gold: The Rain Collection, proof.
- Silver: Rose is a Rose, All Channels Group
- Bronze: Just Another Figure, proof.
Influencer marketing
- Gold: А1 #SAFEFLUENCERS - School for Responsible Influencers, All Channels Group
- Silver: The Awakeners' Team, Publicis Groupe Bulgaria
- Bronze: Drink Rink, Propaganda Group & Noble Graphics
Employer Branding
- Gold: BTL INDUSTRIES: THE RIGHT PLACE FOR YOU, M3 Communications Group, Inc.
- Silver: dormakaba local faces, Hub Ahead
- Bronze: Don't Lose Your Way, V+O Communication
Employee Communications (Internal Communication)
- Gold: Sustainable well-being, sustainable performance, Paragraph 42
- Silver: Lilly Forum 2026, Interimage
- Bronze: LIMITLESS – Growing Value Together, M3 Communications Group, Inc.
Crisis and Issues Management
- Gold: Engineering Transparency, Interimage
- Silver: Crisis campaign for the “Balkanton” building, PR Play
- Bronze: (In?)Vincible Pandemics – Obesity, M3 Communications Group, Inc.
Digital PR
- Gold: The small world of the Big bank, Hub Ahead
- Silver: А1 #SAFEFLUENCERS - School for Responsible Influencers, All Channels Group
- Bronze: First 12 Months with DEVIN Spring. Interimage
Innovation PR Award
- Gold: Rose is a Rose, All Channels Group
- Silver: The Awakeners' Team, Publicis Groupe Bulgaria
- Bronze: Finance under CTRL, Digital ID and Proximity
PR campaign integrating AI or other technology
- Gold: The Awakeners' Team, Publicis Groupe Bulgaria
- Silver: Just Another Figure, proof.
- Silver: The small world of the Big bank, Hub Ahead
- Bronze: Bridging the trust gap with AI and strategic online brand collaborations: 3-Layered Christmas Campaign for Gift Come True, Broks Vision
ESG communication campaign or project
- Gold: Futureproof: Digital skills for life - Yettel’s Online Safety and Digital Skills Development Program, Broks Vision
- Silver: (In?)Vincible Pandemics – Obesity, M3 Communications Group, Inc.
Communication campaign for education and professional development
- Gold: The Awakeners' Team, Publicis Groupe Bulgaria
- Silver: Futureproof: Digital skills for life - Yettel’s Online Safety and Digital Skills Development Program, Broks Vision
- Bronze: L'OREAL: THE WORLD NEEDS SCIENCE, AND SCIENCE NEEDS WOMEN., M3 Communications Group, Inc.
Initiative to create engagement for internal or external audiences
- Gold: UPLINK – A1’s 30th anniversary fashion collection, A1
- Gold: METZ Bulgaria | Portable TV campaign, Propaganda Group
- Silver: The [UN]FIXABLE: In Search of Workable Solutions / Interimage for Lachezar Tsotsorkov Foundation, Interimage
- Bronze: Recycled Clichés, proof.
Sponsors of the awards and ceremony this year are: DeepDeest, Perceptica, Kaufland, Sensika and Gift come True.
Partners of BAPRA Bright Awards 2026 are Symbol Creative Awards, БАКА, IAB България, EACD България, ICCO, PRCA, АСКО, БААК, BESCO, БАСС and БКДМП.
Media partners are Nova News and NetInfo, 24 Часа, Investor.bg, Dnes.bg, Bloomberg TV Bulgaria, Darik Business Review, списанията Forbes, Enterprise, Мениджър, Твоят бизнес, BGlobal, and b2bmedia.bg, InfluencerMedia.bg, RedLink.bg, Lider.bg and CareerDailyNews.com.
