The Bulgarian PR association (BAPRA) objectives are to support and strength PR as an activity, working in favour of the modern society development.  
It is realised through developing common platform to exchange the best practices, as well as through increasing and maintaining high ethical standards of the profession and through coordinating efforts for PR development in Bulgaria.

BAPRA aspires to improve partnership between PR business and the state, even more to build relations with local authorities in Bulgaria, academic circles, business, civil organizations and media.

BAPRA aims to promote quality and ethical standards guaranteed through self regulation, regarding to transparent, respectable and socially responsible PR business in Bulgaria.

BAPRA represents its members in front of the Bulgarian, foreign and international institutions and organizations, and protects their rights and interests.

BAPRA is the voice of the Bulgarian PR business!