LIDL – Fulfilling life
In 2022, for the fourth time since 2017, Lidl ordered the conduct of a nationally representative survey that measures the value of fulfilling life of Bulgarians and the factors that determine it. The purpose of the study is for Lidl to get information about the priorities that Bulgarians consider to be of highest importance in order to live a satisfied and happy life, and to use this information to adjust its activities in order to better contribute for the fulfilling life of customers, employees, partners, communities.
The campaign aims to present the results of the survey, which are of public interest, and to use the occasion to affirm the consumer perception of Lidl as a chain where you can shop high quality products at low prices and where shopping is easy, fast and convenient.