#ABiteWithPurpose – Interimage for Lidl
Lidl Bulgaria, a leading retailor and front-runner for sustainable business in the country, has launched together with Interimage a long-term socially responsible campaign with the hashtag #ABiteWithPurpose. It aims to initiate a meaningful dialogue on mindful and is based on the EAT-Lancet concept of Planetary Diet developed by scientists and advocating balanced food consumption in support of human health, nature and the planet. For a very special start, #ABiteWithPurpose opened with a special event: the Planetary Dinner.
First-ever Planetary Dinner in Bulgaria. As a way to showcase the planetary diet concept Interimage organized a gala targeting opinion leaders and promoting planetary conscious eating.
Inviting honchos. At this exclusive dinner event we hosted esteemed guests like prominent editors-in-chief, opinion leaders, and representatives of various organizations.
Goods from Lidl. All products featured at the dinner were sourced exclusively from Lidl ensuring quality and taste.
Stunning menu. The dinner menu curated by Chef Dimitar Tonchev featured delicious and nutritious options aligned with the principles of the planetary diet.
Venue is key. The venue of the event boasted an open kitchen allowing guests to watch food preparation live.
Worthwhile info. Gala dinner guests were among the first to gain a few insights into the findings of a survey of Bulgarian eating habits held as an inception of the #ABiteWithPurpose campaign by Lidl and Interimage.