Shell V-Powerful Launch
Wow-invoking innovations for cleaner engines and environment simultaneously! You don’t believe it? Check the new generation Shell V-Power fuels and think again!
Shell team from all over Bulgaria gather in a spectacular location to witness and experience the launch of something new. Welcome the 5th generation of V-Power fuels – an unprecedented innovation in the sector, cleaning 100% of the critical engine components, bettering both performance and fuel economy.
In 2023, M3 Communications Group, Inc. was entrusted to organize the launch of the new & improved generation of Shell V-Power fuels in Bulgaria. The project aimed to induce great emotions to the people who are the brand’s face and ambassadors – Shell retailers and forecourt assistants. So, to inspire, motivate and share with them a bit more about the newest generation of premium Shell V-Power Fuels – the brand they will need to promote, a special internal event was held in September, 2023.
On this date the company demonstrated the new and improved fuels before its internal audience, highlighted the V-Power key selling points and organised a teambuilding event the Shell staff is sure to remember.
To engage the attendees and make the launch exciting, the event concept included fun scenario, infotainment, tasty refreshments, and series of adrenaline-fuelling activities to match the V-Powerful launch. Engulfed in a racing atmosphere, the event achieved its goal – to inspire and educate the Shell team about the new fuels.