BTV: Let’s Clean Bulgaria Together – National Meeting of Partners 2023
The event aims to announce the 11th edition and reward the best volunteers and partners for the previous edition of “Let’s Clean Bulgaria Together 2022” – the largest volunteer initiative in the country, of the leading media group, including one of the most watched national TV channels, part of bTV Media Group. In 2023, we aimed to connect the event with another green initiative of bTV Media Group – the Green Week – an in-house initiative where each day is dedicated to a different environmental theme. To show bTV’s attitude and responsibility towards nature, the branding and the entire network of the event were linked to the green idea and we “brought nature” into the event. More than 100 guests were invited to the event – key business partners, representatives of regional and municipal administrations, representatives of NGOs, including the Minister of Environment and Water, the Mayor of Sofia. The guests were welcomed by the Chief Operating Officer and Executive Director of bTV Media Group – Mr. Gospodin Yovchev, the Chief Financial Officer and Executive Director of bTV Media Group – Mr. Tonislav Popov, as well as by some of the most beloved faces from bTV who hosted the event. Special guest was also Simona Stilianova from Zero Waste Sofia, who shared inspiring ideas, and of course Zelenko Zelenkov – the mascot of the campaign. On our suggestion, we did a live broadcast of the event on bTV’s “Before Noon” and thus reached a huge audience from all over Bulgaria.