41:25

For years, Velingrad Mineral Water has been quietly investing in the preservation and accessibility of one of Bulgaria’s oldest long-distance hiking routes – the E8 trail. From improving on-site trail markings to developing the first GPS navigation for the route, the brand treated the mountain as a responsibility.
After securing the trail technically and physically, Velingrad set out to reconnect people with it. By supporting an attempt to break the cycling record on the E8, the brand transformed long-term corporate commitment into a public story of endurance, progress, and respect for nature.