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#SAFEFLUENCERS – School for Responsible Influencers Influencers have become one of the most powerful cultural educators of our time. Teenagers…

Mastercard Day × Drob & Chilli: The Cashback Collaboration Mastercard Day offers 10% cashback every Tuesday in restaurants, bars and…

Rose is a Rose In 2024, UNHCR broke eight years of silence with ‘Food for Thought’ – a campaign that…

Bridging the trust gap with AI and strategic brand collaborations: 3-Layered Christmas Campaign for Gift Come True Gift Come True…

Digital Scouts: gamifying online safety for the next generation Kids today don’t just use the internet — they are born…

Conscious Nutrition Lidl Bulgaria is a retail leader actively transforming its business model to promote sustainable lifestyles. Launched as an…

Miracles are Worth It Every Day Lidl Bulgaria, part of the German Schwarz Group, continues to strengthen its position as…

Nova Brasilia #followthefire In a digital culture dominated by filters, perfection and constant comparison, positivity has become performative. Social media…

The small world of the Big bank In Bulgaria, banking is still a conservative game – big banks, long history,…

AXE vs. The Hot Water Regime Every summer, Sofia loses hot water. AXE turned this city-wide inconvenience into a fresh…

BULGARIA’S AI-DRIVEN MOTOR SHOW REVOLUTION Three shows. Two cities. One unstoppable mission: to turn automotive passion into a national conversation….

Wizz Air – 20 Years in Bulgaria In 2025, M3 Communications Group, Inc. transformed Wizz Air’s 20th anniversary from a…

Pantene & Keith Haring Artist Edition Pantene & Keith Haring Artist Edition was a consumer-centric communication campaign that transformed a…

Old Spice x Summer Music Festivals Old Spice x Summer Music Festivals was a consumer-focused communication campaign designed to reposition…

Chief Sleep Officer In Bulgaria, sleep has long been seen as a weakness rather than a necessity. Generations grew up…

Mountain Sea Stops Бургаско is a local Bulgarian beer traditionally associated with the sea, competing in a category led by…

Recycled Clichés Recycled Clichés is a public-interest campaign created in the middle of Sofia’s 2025 waste crisis, a moment widely…

Drink Rink What’s the perfect recipe for turning an alcohol-free gin launch to an unforgettable summer memory – and driving…

The Secret Power of the New Generation In Bulgaria, school violence is a pressing issue – over 80% of schools…

Visa EZ Level Up. Everywhere you want to play. GenZ is one of the hardest generations for financial brands to…

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A1: Back then… Anniversaries are a corporate trap. Brands want to celebrate longevity, but audiences rarely care – especially on…

YETTEL’S DIGITAL TRANSFORMATION In 2025, Yettel Bulgaria set a bold goal: to digitalize its business so that all key operations…

BTL INDUSTRIES: BEYOND THE LIMITS OF INNOVATIONS Can you imagine a world without medical technology? It is nearly impossible! Today,…

Westinghouse: The Pulse of Bulgaria’s Energy Imagine a future where Bulgaria is not looking up to other EU countries topping…

Wizz Air – 20 Years in Bulgaria In September 2025, M3 Communications Group, Inc. transformed Wizz Air’s 20th anniversary in…

DSK Bank: Here & Now For years, DSK Bank has been a constant presence in people’s lives, a reliable partner…

Corporate Communications for Better Health and a Sustainable Future: AstraZeneca Bulgaria In 2025, PR Play implemented a comprehensive integrated corporate…

41:25 For years, Velingrad Mineral Water has been quietly investing in the preservation and accessibility of one of Bulgaria’s oldest…

Chief Sleep Officer In Bulgaria, sleep has long been seen as a weakness rather than a necessity. Generations grew up…

Novartis Bulgaria | Information & Prevention Campaigns 2025 In 2025 our work with Novartis reached another level. Based on our…

Calculate smart “Calculate Smart” turned a looming reputation crisis into national leadership.When the Bulgarian government failed to launch a timely…

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The 8-Hour Goal: Manchester City’s Trophy Tour in Sofia “The 8-Hour Goal: Manchester City’s Trophy Tour in Sofia” was a…

Future looks like WOW. In 2025, Yettel Bulgaria delivered the most significant digital transformation in its history. Driven by the…

Priceless Night in Varna – UEFA Champions League Final 2025 UEFA Champions League screenings are common. Truly unforgettable ones are…

Samsung’s Team Galaxy AI Masters: A masterclass for Influencers and Content Creators Different, thoughtful, impactful: Team Galaxy* AI Masterclass is…

The Time Capsule of NIVEA: Launch of the First-Ever Celular Epigenetics Serum Hey, you look so young! Isn’t that nice…

Bulgaria’s First-ever AI-generated Fashion Show: Launch of the New Samsung Galaxy Foldable Devices Artificial intelligence is no longer a distant…

AIBEST: SEE ITS Summit & Awards 2025 The SEE ITS Summit & Awards, organized by AIBEST, is a leading annual…

Lidl Farm The Lidl Farm is a pioneering project for the Bulgarian market that transforms how children perceive food, nature,…

Own Every Situation In 2025, AXE returned to Bulgaria after more than 15 years away from the market. As the…

DiaEuro 2025 DiaEuro 2025 marked the first European Futsal Championship for People with Diabetes hosted by Bulgaria, positioning the country…

IAMIS 2025 The International Academy for Medical Innovation and Science (IAMIS) 2025 marked the launch of the first international interdisciplinary…

Switch Off the Hot Flashes! Switch Off the Hot Flashes! is an integrated awareness campaign by Astellas Bulgaria, implemented by…

The [UN]FIXABLE: In Search of Workable Solutions / Interimage for Lachezar Tsotsorkov Foundation The national forum “The [UN]FIXABLE: In Search…

Your Health Is Your Responsibility / ProTEST for men’s health – Interimage for Astellas Pharma “Your Health Is Your Responsibility”…

Davos Communications Summit & Awards 2025 In a year when AI disruption, global political instability and declining public trust were…

HONOR Magic8 Launch Most PR agencies might panic if a professional athlete skated over their client’s flagship product with a…

WIZZ AIR SOFIA SCAVENGER HUNT They say a journey is best measured in friends, not miles. For Wizz Air’s 20th…

30 Years in Our Rhythm DGKV is one of the biggest, best established law firms in Bulgaria, with a strong…

Secret Place. Secret party. White Dinner. White Dinner is an annual urban event held in Sofia since 2017. It is…

Partnership for the Future: Elevating Bulgarian–Japanese Relations Ahead of Expo 2025 Osaka The Japanese-Bulgarian Business Association tasked PR Play with…

Launch of KPMG Delivery Network Bulgaria How do you launch a new corporate structure without making it feel like a…

Drink Rink What’s the perfect recipe for turning an alcohol-free gin launch to an unforgettable summer memory – and driving…

Visa EZ Level Up. Everywhere you want to play. GenZ is one of the hardest generations for financial brands to…

The Awakeners’ Team The Awakeners’ Team was a pro-bono PR-led special event for Teach for Bulgaria Foundation that turned Nov…

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#SAFEFLUENCERS – School for Responsible Influencers Influencers have become one of the most powerful cultural educators of our time. Teenagers…

Finansi pod CTRL – campaign by BBDO Group/ Proximity Sofia for Postbank The rapid growth of digital payments has made…

Futureproof: Digital skills for life – Yettel’s Online Safety and Digital Skills Development Program For two decades Yettel Bulgaria has…

„You and Lidl“ – 8th Edition “You and Lidl” is the largest long-term corporate social responsibility initiative of Lidl Bulgaria,…

Conscious Nutrition Lidl is a retail leader that actively transforms its business model to promote sustainable lifestyles. Lidl is the…

Lidl Farm “Lidl Farm” is a strategic CSR initiative designed to address the “nature deficit” among Bulgarian children by providing…

Excuses don’t get far 92% of Bulgarians believe they are exemplary drivers. Yet, Bulgaria ranks second in Europe in road…

This is not a game Bullying is not playing. Bullying has real and long-lasting effects on both the victim and…

Switch Off the Hot Flashes! Every woman goes through menopause. Yet not every woman seeks medical support or feels comfortable…

Your Health Is Your Responsibility “Your Health Is Your Responsibility” is a national social and information campaign focused on the…

THE WORLD NEEDS SCIENCE, AND SCIENCE NEEDS WOMEN. “The world needs science, and science needs women”. This is far more…

“Recognize Lupus” Seven. For some it is the luckiest number. For others it is almost a sentence. 7 years is…

The Secret Power of the New Generation In Bulgaria, school violence is a pressing issue – over 80% of schools…

Don’t Lose Your Way One of the key pillars of Kaufland Bulgaria’s sustainability strategy is care for nature and society….

My Green City “My Green City” is an 18-year-long employee volunteering initiative of Coca-Cola HBC, organized by V+O Communication. The…

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Rose is a Rose In 2024, UNHCR broke eight years of silence with ‘Food for Thought’ – a campaign that…

DiaEuro 2025 DiaEuro is an international sports event that uses futsal as a platform to promote inclusion, equality and active…

The [UN]FIXABLE: In Search of Workable Solutions / Interimage for Lachezar Tsotsorkov Foundation The campaign “The [UN]FIXABLE: In Search of…

“You Should See Our Vidin!” Imagine a city with a millennial history that, over the years, had lost some of…

(In?)Vincible Pandemics – Obesity “(In?)Vincible Pandemics – Obesity” is a national communication campaign designed to expose a silent yet growing…

Making Brain Health Matter: From Data to Policy Change The Bulgarian Brain Health Council Foundation tasked PR Play with elevating…

Just Another Figure Just Another Figure is a digital-first campaign by Invisible Animals that exposes the hidden reality of industrial…

The Rain Collection Air pollution is one of Sofia’s most serious and long-standing problems, causing over 11,000 deaths every year…

The Awakeners’ Team The Awakeners’ Team is a pro-bono, integrated PR, digital, and gaming campaign for Teach For Bulgaria (Zaedno…

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#SAFEFLUENCERS – School for Responsible Influencers Influencers have become one of the most powerful cultural educators of our time. Teenagers…

Livity – Find Your Rhythm Livity is a guilt-free snack designed for Gen Z and Millennials who live fast, skip…

Philips Home Living Bulgaria – Traditional Flavors. Modernly Made. In Bulgaria, food is heritage. Every family has a notebook of…

Philips Home Living Bulgaria – They Take Care of the Ironing, So You Can Take Care of Living. In Bulgaria,…

The Influencer-made AI (hi)story: From Ignorance to Feed Welcome to the AI (hi)story made and told by Team Galaxy*, Team…

Eucerin Sun Sun protection is a highly competitive and seasonal category, where most brands concentrate their communication during the peak…

AXEN – AI Influencer AXE wasn’t allowed to own an Instagram profile in Bulgaria – so we built one anyway….

ALPRO KIDS: NO MORE BORING HEALTHY The back-to-school season is a whirlwind of emotions – from the excitement of a…

Old Spice Christmas Gift Wrap Challenge Old Spice Christmas Gift Wrap Challenge was an Instagram-first influencer campaign designed to stand…

Pantene & Keith Haring Artist Edition Pantene & Keith Haring Artist Edition was an influencer-led campaign introducing Pantene’s first-ever Artist…

Venus: Meet me in Miami Venus: Meet Me in Miami was a premium influencer-led campaign designed to launch the Venus…

Chief Sleep Officer In Bulgaria, sleep has long been seen as a weakness rather than a necessity. Generations grew up…

METZ Bulgaria | Portable TV campaign Imagine being able to watch your favourite show or sports game wherever you are…

Drink Rink What’s the perfect recipe for turning an alcohol-free gin launch into an unforgettable summer memory — and driving…

The Secret Power of the New Generation In Bulgaria, school violence is a pressing issue – over 80% of schools…

The Awakeners’ Team The Awakeners’ Team is a pro-bono, integrated PR, digital, and gaming campaign for Teach For Bulgaria (Zaedno…

Wear & Share by Remix: Give Clothes a Second Life Remix is one of the leading online platforms for off-price…

Women’s BUZZ Box – Celebrating You In a beauty market saturated with paid influencer content, Women’s BUZZ Box proved that…

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dormakaba local faces dormakaba is a global leader in access solutions. In 2024, the company established an international Business Services…

BTL IS THE RIGHT PLACE FOR YOU Summer is typically associated with relaxation and a slower pace. However, alongside BTL…

Sustainable well-being, sustainable performance The conversation around personal wellbeing and mental health in the workplace is no longer a distant…

Don’t Lose Your Way V+O Communication and Kaufland’s internal PR team developed the full “Don’t Lose Your Way!” communications campaign…

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Excuses don’t get far Employees are literal company philosophy messengers, and since 92% of Bulgarians believe they are exemplary drivers….

Lilly Forum 2026 Interimage transformed the traditional annual managers’ meeting of Lilly Drogerie’s into a strategic internal communications, employer branding…

LIMITLESS – Growing Value Together The LIMITLESS project transformed Shell Bulgaria’s 2025 strategic priorities into a true adventure. M3 Communications…

Sustainable well-being, sustainable performance The conversation around personal wellbeing and mental health in the workplace is no longer a distant…

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Engineering Transparency Orgachim AD is one of the oldest industrial companies in Bulgaria, with over 140 years of history in…

(In?)Vincible Pandemics – Obesity “(In?)Vincible Pandemics – Obesity” is a national communication campaign designed to expose a silent yet growing…

Crisis campaign for the “Balkanton” building In 2025, PR Play delivered a crisis-communications campaign for the investor and owner of…

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#SAFEFLUENCERS – School for Responsible Influencers Influencers have become one of the most powerful cultural educators of our time. Teenagers…

Mastercard Day × Drob & Chilli: The Cashback Collaboration Mastercard Day offers 10% cashback every Tuesday in restaurants, bars and…

The small world of the Big bank In Bulgaria, banking is still a conservative game – big banks, long history,…

First 12 Months with DEVIN Spring DEVIN Spring, a leader in natural spring water, launched the First 12 Months with…

BULGARIA’S MOTOR SHOWS 2025 Three shows. Two cities. One unstoppable mission: to turn automotive passion into a national conversation. In…

THE WHEEL TURNS: TIKTOK SERIES FOR GTP.BG “The Wheel Turns” is more than a digital campaign; it’s a pioneering TikTok…

FLIP THE FUTURE & FOLD YOUR WORLD WITH SAMSUNG BULGARIA Everyone talks about Gen Z, but how many brands truly…

Off The Record Burgasko is a beer brand intrinsically linked to the sea and the feeling of summer. When the…

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“Mastercard Day × Drob & Chilli: The Cashback Collaboration Mastercard Day offers 10% cashback every Tuesday in restaurants, bars and…

Rose is a Rose In 2024, UNHCR broke eight years of silence with ‘Food for Thought’ – a campaign that…

Samsung’s Team Galaxy AI Masters: A masterclass for Influencers and Content Creators What do you do when a client is…

WIZZ AIR SOFIA SCAVENGER HUNT They say a journey is best measured in friends, not miles. For Wizz Air’s 20th…

DSK Bank: Here & Now For years, DSK Bank has been a constant presence in people’s lives, a reliable partner…

Nature Unplugged Nature Unplugged was a PR-driven brand experience that turned authenticity into news. In a time when people increasingly…

Drink Rink What’s the perfect recipe for turning an alcohol-free gin launch to an unforgettable summer memory – and driving…

Finance under CTRL In a digital world where trust can be hacked in seconds, Finances under CTRL created a new…

The Awakeners’ Team The Awakeners’ Team is a pro-bono, integrated PR, digital, and gaming campaign for Teach For Bulgaria (Zaedno…

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Don’t Travel with AI. Travel with A1. Social media has become the main inspiration engine for travel. But in 2025,…

Bridging the trust gap with AI and strategic online brand collaborations: 3-Layered Christmas Campaign for Gift Come True Gift Come…

The small world of the Big bank In Bulgaria, banking is still a conservative game – big banks, long history,…

AXEN – AI Influencer AXE wasn’t allowed to own an Instagram profile in Bulgaria – so we built one anyway….

BULGARIA’S MOTOR SHOWS 2025 Three shows. Two cities. One unstoppable mission: to turn automotive passion into a national conversation. In…

30 Years in Our Rhythm DGKV is one of the biggest, best established law firms in Bulgaria, with a strong…

Just Another Figure Just Another Figure is a digital-first campaign by Invisible Animals that exposes the hidden reality of industrial…

The Awakeners’ Team The Awakeners’ Team is a pro-bono, integrated PR, digital, and gaming campaign for Teach For Bulgaria (Zaedno…

Специални категории, в които могат да участват и компании:
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Futureproof: Digital skills for life – Yettel’s Online Safety and Digital Skills Development Program In a society where digital participation…

(In?)Vincible Pandemics – Obesity “(In?)Vincible Pandemics – Obesity” is a national communication campaign designed to expose a silent yet growing…

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Futureproof: Digital skills for life – Yettel’s Online Safety and Digital Skills Development Program Digital literacy has become a core…

Izi’s Cards: Human Connection in the Digital World “Find Friends with Izi’s Cards” is a series of live events created…

IAMIS 2025 The International Academy for Medical Innovation and Science (IAMIS) 2025 is the first international interdisciplinary platform of its…

THE WORLD NEEDS SCIENCE, AND SCIENCE NEEDS WOMEN. “The world needs science, and science needs women”. This is far more…

The Awakeners’ Team The Awakeners’ Team is a pro-bono, integrated PR, digital, and gaming campaign for Teach For Bulgaria (Zaedno…

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UPLINK – A1’s 30th anniversary fashion collection To celebrate its 30th anniversary, A1 Bulgaria transformed technology into fashion. UPLINK is…

BRAIT Public Positioning Campaign on the 2026 State Budget In November 2025, amid a delayed 2026 State Budget, widening deficit…

AXE vs. The Hot Water Regime Every summer, Sofia loses hot water. AXE turned this city-wide inconvenience into a fresh…

Lilly Forum 2026 Interimage transformed Lilly Drogerie’s traditional annual internal seminar into a strategic engagement platform designed to strengthen culture,…

The [UN]FIXABLE: In Search of Workable Solutions / Interimage for Lachezar Tsotsorkov Foundation The initiative “The [UN]FIXABLE: In Search of…

YOUR GLOW, YOUR MOMENT WITH FOREO “Earned, not paid.” In today’s communications landscape where visibility is often measured in budgets,…

Nature Unplugged Nature Unplugged was a PR-driven brand experience that turned authenticity into news. In a time when people increasingly…

Recycled Clichés Recycled Clichés is a public-interest campaign created in the middle of Sofia’s 2025 waste crisis, a moment widely…

The Reverse Brief proof. is an independent Bulgarian agency that doesn’t rely on group scale or network leverage—its work is…

METZ Bulgaria | Portable TV campaign Imagine being able to watch your favourite show or sports game wherever you are…

Paysafe Alumni Network – “The Boomerang Effect” In fintech, people don’t just change jobs – they are constantly approached, recruited,…

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А1 #SAFEFLUENCERS – School for Responsible Influencers Influencers have become one of the most powerful cultural educators of our time….

UNHCR Rose is a Rose In 2024, UNHCR broke eight years of silence with ‘Food for Thought’ – a campaign…

The Influencer-made AI (hi)story: From Ignorance to Feed Welcome to the AI (hi)story made by Team Galaxy*, Team Samsung and…

BRAIT Public Positioning Campaign on the 2026 State Budget In November 2025, amid a delayed 2026 State Budget, widening deficit…

Easy Credit: 20 Years of Real Stories In 2025, Easy Credit – a pioneer and leader in Bulgaria’s non-banking financial…

Lidl Farm The Lidl Farm is a pioneering project for the Bulgarian market that transforms how children perceive food, nature,…

Excuses don’t get far 92% of Bulgarians believe they are exemplary drivers. Yet, Bulgaria ranks second in Europe in road…

This is not a game Bullying is not playing. Bullying has real and long-lasting effects on both the victim and…

Switch Off the Hot Flashes! – Interimage for Astellas Pharma Every woman goes through menopause. Yet not every woman seeks…

Your Health Is Your Responsibility – Interimage for Astellas Pharma “Your Health Is Your Responsibility” is a national social and…

Wizz Air – 20 Years in Bulgaria In September 2025, M3 Communications Group, Inc. transformed Wizz Air’s 20th anniversary in…

Chief Sleep Officer In Bulgaria, sleep has long been seen as a weakness rather than a necessity. Generations grew up…

Recycled Clichés Recycled Clichés is a public-interest campaign created in the middle of Sofia’s 2025 waste crisis, a moment widely…

Shh Shhh… was a cultural response by Sofia Film Fest to a moment of extreme polarization. After a far-right attack…

The Rain Collection Air pollution is one of Sofia’s most serious and long-standing problems, causing over 11,000 deaths every year…

Drink Rink What’s the perfect recipe for turning an alcohol-free gin launch to an unforgettable summer memory – and driving…

Finance under CTRL Finances under CTRL is a digital financial literacy campaign by Postbank addressing the growing social issue: online…

The Awakeners’ Team The Awakeners’ Team is a pro-bono, integrated PR, digital, and gaming campaign for Teach For Bulgaria (Zaedno…

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Founded in 2001 as a boutique PR agency, All Channels Group has grown into the largest independent communications group in…

We are Broks Vision. One of Bulgaria’s first and longest-standing communications agencies. We have been 33 years on the market,…

d:istinkt is an award-winning integrated communications and experience agency with over 25 years of excellence. Named PR Agency of the…

Huts Group is one of Bulgaria’s longest-standing communication groups, celebrating its 30th anniversary in 2024. Driven by a mission to…

InterImage PR is a leading PR agency with a successful track record of 18 years as a brand, yet another…

M3 Communications Group, Inc. – BEYOND AI. BEYOND PR. BEYOND AI. BEYOND PR. is not a tagline – it is…

proof. is an independent creative agency from Bulgaria, built without the backing of a global network and without shortcuts to…

Propaganda was founded in 2021 amid a global pandemic, economic crisis, and societal uncertainty. While many saw this period as…

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Radostina Angelova Radostina Angelova is a PR specialist at Huts Group’s PR division. A 22-year-old fast learner and a go-getter….

Monika Pavlova – A Rising Star on the PR Horizon M3 Communications Group, Inc. is delighted to nominate Monika Pavlova…

Raya Dimitrova, Paragraph 42 By December 2025, Bulgaria was about to adopt euro as a national currency, thus joining the…

Tsvetelina Georgieva What defines a true “Rising Star”? Creativity? Flawless execution? The truth is a real Rising Star can never…

Victoria Apostolova Finding the right young talent who not only grows fast but also elevates the work of the entire…

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Dena Hristova, Malina Draganova, Milena Ivanova The FuturaTech “Renaissance” communication campaign uses an innovative approach to employer branding and presents…

IMG Change Makers “Beyond the Code” is an integrated internal and external PR campaign by FuturaTech Global Bulgaria, designed to…

Triple Code FuturaTech Global Bulgaria operates in a highly competitive technology environment, where attracting and retaining talent requires far more…

FUTURA TECH GLOBAL Imagine a workplace where technology does not replace people – it empowers them. A place where cybersecurity…